襄阳职业技术学院学报

在国家“文化强国”与“千帆出海”战略背景下，襄阳作为三国文化重要发源地，其国际传播效能关乎中华文明全球影响力构建。文章基于传播学“5W”模式，系统剖析襄阳三国文化国际传播的实践与挑战。研究发现，襄阳已初步形成“政策—交流—数字—产业”协同格局，但仍面临传播效能低下、资源转化不足、文化转译薄弱、产业融合浅表、协同机制缺失五大瓶颈；提出七维优化路径，以期为提升襄阳三国文化国际影响力提供理论参照与实践方案，并为同类城市文化出海提供方法论启示。

Against the backdrop of China's national strategies for "Cultural Power" and "Thousand Sails Going Global," Xiangyang, as a significant birthplace of Three Kingdoms culture, finds the effectiveness of its international communication crucial for enhancing the global influence of Chinese civilization. Guided by the "5W" communication model, this paper systematically analyzes the practices and challenges in promoting Xiangyang's Three Kingdoms culture internationally. The study finds that while Xiangyang has initially established a synergistic framework integrating "policy, exchange, digital platforms, and industry," it still faces five major bottlenecks: low communication efficacy, insufficient resource conversion, weak cultural translation,superficial industrial integration, and a lack of collaborative mechanisms. A seven-dimensional optimization path is proposed to provide theoretical reference and practical solutions for enhancing the international influence of Xiangyang's Three Kingdoms culture, while offering methodological insights for similar cities in their cultural globalization efforts.