襄阳职业技术学院学报

在产业融合新常态下,旅游产业关联带动效应日益凸显,旅游业由于具有天然的融合性正逐步成为业界研究旅游业与其他产业融合发展、渗透、重组的重要课题。文章以重庆铜梁为例,在研究农旅产业融合相关概念、价值与条件上,讨论铜梁区发展农旅产业融合的动力机制,对外生性动力和内生性动力进行分析。再分别从宏观、中观、微观三大层面研究铜梁农旅融合发展的影响因素,最后提出铜梁农旅融合发展的建议,建议包括抓好农旅融合顶层设计,以旅游者需求为导向开发农旅融合项目,农旅融合项目注重"三化"原则。

In the new industry, the tourism industry is becoming an important subject of the development,penetration and reorganization of the tourism industry and other industries. This paper takes Tongliang,Chongqing as an example. In the study of the related concepts, values and conditions of agricultural tourism industry integration, this paper discusses the dynamic mechanism of the development of agricultural tourism industry in Tongliang District, and analyzes the exogenous and endogenous motive force and influencing factors from the macro, medium and micro aspects and finally puts forward suggestions on the integration of agriculture and tourism in Tongliang.