襄阳职业技术学院学报

新质生产力为大学生媒介素养教育发展提供了多重实施路径，可通过技术进步、效率提升和教育投入三大维度，赋能大学生媒介素养教育高质量发展。当前，大学生媒介素养教育发展中存在缺乏系统规划设计、教育动态建构机制不完善、传媒专业师资匮乏等问题。加速新质生产力在大学生媒介素养教育中的应用，能有效提升高校教育水平，进而实现大学生媒介素养教育高质量发展。在新质生产力赋能大学生媒介素养教育高质量发展过程中，具体实施路径包括提升教育技术水平、构建主体协同教育体系、培育传媒专业复合型人才。

New Quality Productive Forces provide multiple implementation pathways for the development of college students' media literacy education. Through technological progress, efficiency enhancement, and educational investment, they empower the high-quality development of media literacy education. Currently, the development of media literacy education for college students faces challenges such as a lack of systematic planning,imperfect dynamic construction mechanisms, and a shortage of professional media teachers. Accelerating the application of New Quality Productive Forces in media literacy education can effectively enhance the quality of higher education, thereby achieving high-quality development in this field. Specific implementation pathways include improving educational technology, building a collaborative education system among stakeholders, and cultivating interdisciplinary talents in media education.