襄阳职业技术学院学报

新时代背景下，新主流影视与影视专业课程思政教学的融合，是文化自信建构与产业变革的双重需求。针对二者融合面临的“贴标签式”教学失效、商业价值与意识形态对立、技术异化等现实挑战，文章提出构建“影视工业美学意识形态编码体系”“价值与市场共生机制”及“AI虚拟课堂仿真系统”等策略，为影视教育的文化传承、人才培养与产业升级提供理论支撑与可操作的实践路径。

In the context of the new era, integrating new mainstream films and television works with ideological and political education in film and television curricula represents a dual necessity for cultural confidence-building and industrial transformation. To address practical challenges in this integration—including the ineffectiveness of stereotyped labeling approaches, tensions between commercial value and ideological imperatives, and technological alienation—this study proposes an ideological coding system of film and television industrial aesthetics, a symbiotic mechanism of value and market, and an AI-powered virtual classroom simulation system. These frameworks aim to provide theoretical foundations and actionable pathways for cultural heritage transmission, talent development, and industrial upgrading in film and television education.